Mark Campbell Announcement

Campaign Objectives

  • Promote new head coach Mark Campbell to Sacramento State community and greater Sacramento Region
  • Generate renewed interest in Sacramento State women’s basketball following losing season
  • Increase awareness on campus, specifically through Instagram
  • Utilize Instagram, traditional/digital press release, and in-person/virtual press conference

Instagram Assets Created

Art assets created for announcement campaign.

Instagram Stats for Campaign Posts

Instagram stats for rollout campaign.

MARK CAMPBELL NAMED SACRAMENTO STATE WOMEN’S BASKETBALL HEAD COACH

SACRAMENTO, Calif. – After a nationwide search, Sacramento State has named Mark Campbell the head coach of the women’s basketball program. Sacramento State Director of Athletics Mark Orr made the announcement on Friday.

“I am incredibly excited to announce Mark Campbell as the new head women’s basketball coach,” said Orr. “We are thrilled to welcome him and his wife, Ashley, and daughters Maley and Makay, to Sacramento.

“Starting this search, we were confident that we would find a new head coach that brought not only experience, but also a proven record of recruiting and building programs. No one has been more successful in that aspect than Coach Campbell and I have full confidence that he will be successful again here at Sacramento State.”

Campbell will become the sixth head women’s basketball coach in Sacramento State’s Div. I era after previously spending seven years with Oregon, most recently as the team’s associate head coach.

Full release available at HornetSports.com or by downloading as a PDF.

Photos Form Mark Campbell Announcement Press Conference